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The Melrose Directory has entered the Biztech’s BrightSparc awards!

Published on 31st October 2017 by Alison McLaren

The Melrose Directory is proud to announce it has entered Biztech’s BrightSparc awards 2017.

Since launching last year, the family-run firm has created a value for money website which directly connects holidaymakers with property owners for a low cost.

In a bid to use technology to its full advantage, The Melrose Directory, alongside web designers westfourstreet, recently relaunched its website – transforming it into an innovative and user-friendly site which is compelling in design functionality for the customer, with a combination of off-the-shelf products and bespoke development.

It worked alongside marketing agency AD Media Relations to help present the founders’ personalities and has encouraged interaction through the site with the use of personal messages and quality competitions.

Keen to show off the new and improved property rental website, TMD was entered into Best New B2C Technology Innovation and Best Technology Collaboration for its work with AD Media Relations and westfourstreet.

Judges including Mayor of Milton Keynes, Cllr David Hopkins, the MK Council leader, Cllr Peter Marland, Jan Flawn, of PJ Care, Nick Lancaster, of the University of Bedfordshire, and Silvia Vitiello from Kingston Smith, are now faced with the hard task of choosing a winner ahead of the awards ceremony on November 24.

Shirley and Stewart Elsmore, founders of The Melrose Directory, said: “We are incredibly proud of what has been achieved since our launch last year.

“It is truly a collaborative approach with all partners having free-reign to put forward their ideas, taking the best of all our knowledge and packaging it in a way that creates a personalised service to both owners and holidaymakers.

“We have jointly through our instincts implemented a successful formula that not only makes The Melrose Directory service to our customers completely differentiated in the market place, but the sound relationships that have formed ensure that all 3 parties benefit from each other’s respective skills and this awards application is testament to that collaborative team approach.”

Fredi Nonyelu, Biztech’s chairman, said: “It’s a sign of the importance of technology and innovation to the regional economy that the Biztech BrightSparc Awards are able to attract such a high calibre of judges.

“A part of Biztech’s role is to showcase the very best of technology across the SEMLEP and MK area, in this way we can play our part in creating a hub of businesses that will generate the growth and wealth for the benefit of everyone.”